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Aveva global research reveals three major investment priorities for enterprise digital transformation

recently, as a global leader in engineering and industrial software, aveva visited 1240 decision makers in nine industries in Europe, the Middle East, Africa, North America and the Asia Pacific region to investigate and reveal the investment priorities for digital transformation

lisa Johnston, chief marketing officer of aveva

enterprises in the Asia Pacific region have a growing demand for emerging technologies

globally, Japan pays the highest attention to AI (85%) with insufficient processing capacity and advanced process and engineering design (85%), followed by China (84%), India is the global leader in network security (82%), and Australia (77%)

compared with other countries, Japan pays the most attention to advanced technology. In the following areas, we have audited 80% of our products, and our demand ranks the top: artificial intelligence and analysis tools (88%), advanced process and engineering design (85%), real-time data visualization (69%), enhanced, virtual or hybrid reality (69%) and cloud technology/software as a service (62%)

China has high demand in the following fields: artificial intelligence and analysis (84%), advanced process and engineering design (74%), big data (65%) and network security (66%)

from a global perspective, India has the highest demand in the following areas: network security (82%), big data processing (73%) and IOT/edge computing (39%)

globally, Australia pays the most attention to digital twin Technology (54%), and pays more attention to cloud technology/software as a service (53%) than other countries. Australia's focus is aligned with the three key global drivers

the research points out that enterprises have great demand for the technology of forecasting based on large-scale data flow. Among them, artificial intelligence and analysis tools are considered to be the most important driving factors (75%), followed by real-time data visualization (64%), augmented, virtual and hybrid reality (60%) and big data processing (59%)

all industries in the world think that artificial intelligence is the top three driving factor, and the power and public utilities industry (81%) is not only an indispensable basic production link for a large number of industrial and agricultural products, but also the oil and natural gas industry (especially the upstream 79% and the midstream 78%)

Japan (88%) and China (84%) pay special attention to artificial intelligence, followed by Britain (79%) and the United States (77%)

advanced technology and engineering design (74%) ranks second, and is also one of the three key technologies in various industries around the world. Engineering, procurement and construction professionals attach great importance to it

advanced process and engineering design are considered to be indispensable technologies for global production. They are rated as the most important technologies in shipbuilding (75%), construction/infrastructure (74%) and packaged goods (73%), and also highly rated in the oil, natural gas and energy industries

Japan (85%) and Germany (82%) are the pioneers of this technology, and other regions also attach great importance to this technology

network safety is also one of the three driving factors of Technology (71%), especially concerned by mining (76%), downstream oil and gas (75%), power and utilities (70%), maritime (70%), and other industries. It is also the most important aspect for planning and scheduling experts

it is a top priority for all countries to strengthen security through technology investment. The Middle East (68%), Australia (63%) and India (60%) pay particular attention to this issue

for global enterprises, people and data are the two most important assets. Now, relying on technology, we can predict serious failures and take preventive measures. Therefore, today's enterprises shoulder the important task of protecting employees and customers. Lisa Johnston, chief marketing officer of aveva, commented that as the digital transformation in the Asia Pacific region has become an important trend in the industrial field, professionals are using technology to unify data, break barriers, collaborate and change business models on this basis. From oil rigs and mining to smart factories and interconnected cities, the most capital intensive projects in the world are being designed, planned and delivered by interdisciplinary global teams with seamless technology

other findings of the study include:

asset performance managers (APM) have the most stringent demand for technology investment, require the product portfolio to have a far-reaching impact, and pay attention to long-term benefits. Different from all other professional fields, APM has a strong technical demand for creating new services or products, using data to drive new revenue streams, and realizing collaboration with the two most important driving factors, artificial intelligence and analysis tools. APM also believes that technology can bring great potential for strengthening security and optimizing emergency response time

face to face interaction and trust are still the key factors influencing sales success. Whether in supplier activities or meetings, meeting with suppliers has the highest influence in all fields, and personal recommendation is particularly important. The UK, China and India attach great importance to meeting with suppliers, while France, Japan and Australia attach great importance to supplier case studies

all industries around the world attach great importance to remote operation center, learning management and training. China and Japan consider the control center the most important, while American and Australian enterprises attach importance to supply chain optimization

high growth enterprises focus on saving distribution costs and strengthening safety precautions. Over the past few decades, countries that focus on cost saving have grown rapidly. China (61%), India (58%) and the Middle East (60%) show that software solutions are likely to bring significant profits in these regions. With the continuous development of these countries, the demand for higher efficiency also reflects the need to invest in technology to strengthen security (China 51%, UAE 68%, India 60%)

through research, we listened to existing customers and potential new customers around the world. Our findings reflect the growing demand for technology solutions in today's global market. Emerging technologies such as artificial intelligence, machine learning and edge computing are now changing the technological landscape with large-scale data flow to provide customers with practical output results and real business results. Lisa Johnston concludes

research methods:

geographically, this survey covers Europe, the Middle East and Africa (Britain n=121; France n= 112; Germany n= 112; UAE n=112), North America (the United States n=331) and the Asia Pacific region (China n=113; Japan n=113; Australia n=112; India n= 114)

the global audit was conducted in 2019, targeting 1240 decision makers in nine industries (upstream, midstream, downstream, construction, packaging, power and utilities, maritime and shipbuilding, mining and growth), with at least 100 in each industry

aveva is a leading engineering and industrial software enterprise in the world, promoting the digital transformation of the overall assets and operation life cycle of capital intensive industries. Aveva has provided engineering, planning and operation, asset performance and monitoring solutions to more than 16000 customers around the world with remarkable results. Aveva's customer base can be supported by the largest industrial software ecosystem. This system covers 4200 partners and 5700 certified developers. Due to the deposition intensity of laser deposited parts' surfaces, the deposition intensity becomes uniform. Aveva is headquartered in Cambridge, England, with more than 4400 employees and 80 offices in more than 40 countries. For details, please visit:

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